Skip to content

Magic Boobs

July 30, 2010

http://vimeo.com/11918739

A cool idea as cheeky in its inception as it is in its content.

For me, the dury’s still out on the quality of training this case study claims to have given. However, purely for the feat of engaging 175,000 guys with such an important issue in just one week, this has to be admired. Plus, the media buyers involved deserve a pat on the back.

Worth pondering ‘how’, ‘where’ and with ‘who’ they could do something similar for other tactile causes (testicular cancer, etc…).

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: