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What’s in a Name?

July 27, 2010

http://darmano.typepad.com/logic_emotion/2010/07/title.html

True, but a great title today, can often be the difference between a great story and a great story that gets talked about. Whopper Freakout, Will It Blend?, Desert Island Discs, etc, all owe a lot to the simplicity of their name and thus the ease by which they can be passed on.

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