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The Wilderness Machine

September 2, 2010

 

Do a Radiohead! Do a Radiohead!

The amount of times i’ve heard people saying this when it comes to musical artists wanting to innovate. Pah! Arcade Fire aren’t new to that game, and this interactive  music video shows how important they are right now as a band unafriad to embrace new ways of distributing their music and creating a wider record experience. 

A cheeky little PR score for Google’s Maps and Chrome too – all part of their Chrome Experiments inititative. Plus, It really shows off that html5 capability…apparently.

The drab suburban Essex of my youth has never looked so beautiful and sounded so good!  

http://www.guardian.co.uk/music/musicblog/2010/aug/31/arcade-fire-future-music-videos

http://www.guardian.co.uk/technology/pda/2010/sep/01/arcade-fire-chrome-html5

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